The newest consumer confidence index numbers were released on August 25, and the result is positive.

The Conference Board, a New York-based business research group, reported the index rose to 54.1 in August from 47.4 in July. The “present situation” index rose from 23.3 in July to 24.9 today.

These numbers are based on surveys sent out to 5,000 US households, and is designed to gauge exactly what it sounds — a consumer’s confidence in the market.

The numbers might sound a little meaningless, but a consumer’s confidence in the market is very significant. If a consumer feels confident, they spend their money. When money is spent, businesses do better, fewer jobs are lost, and the domino effect continues — even into housing.

These numbers are still hovering at record lows, and as we see signs that the recession may be ending or over, we are still considered to be in a rough economy. But these numbers are just some in a series of numbers coming out — rising home sales, lowering inventory, dropping unemployment and so on.

If you like numbers, you can read more about consumer confidence here:
Bizjournals.com
Wall Street Journal
CNN

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